Airtel appoints Hussam as the Group's Interim Managing Director!

An MBA degree holder and a BS degree holder in Electronics and Communications Engineering, Hussam was the CMO at Sudatel Telecom Group before joining the Airtel Group.

By Ms. Katebe M. Musonda | Board Chair.

Lusaka, Sept. 16 – We are pleased to announce the appointment of Mr. Hussam Baday as the new Interim Managing Director of Airtel Networks Zambia Plc.

Prior to this appointment, Hussam was the Chief Commercial Officer in Airtel Zambia since December 2021, and prior to that he worked as the Company’s Marketing Director since July 2018.

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Hussam has an MBA degree and is BS degree holder in Electronics and Communications Engineering. He was the Chief Marketing Officer at Sudatel Telecom Group (STG) before joining the Airtel Group. STG is a leading telecom service provider serving customers in Sudan and West Africa.

Hussam has a rich background in successful commercial strategies, business development, and proper execution that turned around commercial performance. He also serves as an advisory board member at CMO – council Africa and holds a Professional Diploma in marketing from The Chartered Institute of Marketing (UK) and an executive education in Leading with Results from INSEAD (France).

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He takes over from Mr. Manu Sood who has since decided to pursue other personal interests outside Airtel. During Manu’s tenure as Managing Director, the company launched the 5G technology, a state-of-the-art infrastructure that provides data speeds up to 10 times faster than 4G. It was also under his leadership that the company also enabled the first High-Definition voice calls in Zambia as well as introducing the eSIM, which is a digital SIM that grants customers access to the same functionality as a physical SIM.

We welcome Hussam and wish Manu well in his future endeavors.

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