In today’s digital age, owning a domain is more than just a status symbol; it is an investment in your online presence and future success.
By Mpandashalo Mwewa.
Lusaka, Oct. 8 – In today’s digital age, owning a domain has become increasingly important for individuals and businesses alike. A domain, also known as a website address or URL, is not just a string of characters; it represents an online identity and serves as your virtual home on the internet. The value of owning a domain extends far beyond simply having an online presence.
Also Read: Sustaining a business in a struggling economy. By Valden Findlay.
“In a struggling economy, the key is to be proactive, innovative and customer-focused to navigate challenges and seize opportunities.” – Findlay.
Even without establishing a website, a personalized domain allows you to create customized email addresses that reflect your brand and make a lasting impression on clients and potential customers.
For instance, having an email address that includes your domain name such as sales@yourbusiness.com not only promotes brand recognition but also signals that you are serious about your business. SMEs, at times, lose business over such a simple oversight that costs as little as K750/year for business email addresses and K1,500 when website hosting is included!
Professional email addresses instill confidence in clients, partners, and colleagues, as they demonstrate that you have invested time and effort into establishing a professional online presence.
A custom domain also minimizes the risk of being perceived as spam or phishing by recipients. Emails sent from generic domains like Gmail or Yahoo may sometimes end up in spam folders due to the abundance of fraudulent emails originating from these platforms.
But a domain name also acts as a virtual storefront, allowing entrepreneurs to showcase their products or services to a global audience around the clock. It provides a platform for entrepreneurs to build their brand identity and communicate their unique value proposition effectively.
A memorable domain name equally makes it easier for customers to remember and return to the entrepreneur’s website. Moreover, having an exclusive domain helps entrepreneurs establish consistent branding across various social media platforms. It provides them with a unique identity that differentiates them from competitors, solidifying their reputation as industry leaders.
◾Conclusion.
Owning a domain is more than just a status symbol; it is an investment in your online presence and future success. The importance of owning a domain cannot be overstated, as it provides you with an exclusive online identity and control over your brand.
It allows you to create professional email addresses, a website, an online store, or even start a blog, as the case is with my Woodpecker’s Digest website, that could generate income or attract potential clients.
With the increasing reliance on the internet for communication and commerce, having a strong digital presence has become essential for individuals and businesses alike. Investing in your digital future through domain ownership not only safeguards your identity but also opens doors to new possibilities.
About The Author: Mpandashalo Mwewa is more than a journalist. He is equally a qualified ICT specialist who has over 25 years experience in systems analysis, implementation and support, operating as PC Consult. The first Internet services at the, then, Ministry of Education HQs and the Examination Council of Zambia were designed and implemented under his watch with the financial support from DANNIDA Support To BESSIP.
©2023 Woodpecker’s Digest.
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